Abby in Petty Harbour by Sandra-Lee Photography
Directing, contributing to and representing clients’ engagement and position with partners and stakeholders – from investors and regulators, unions, elected and government officials to public, media, and customers. Making a difference with the people who matter to them, with analysis, discretion and consistency.
Acting as a change maker, capacity builder, communicator, facilitator, organizer, process manager, record keeper and more. Intervening in a range of ways depending on what is most appropriate. Reaching appreciation and action by bridging the interests of necessary parties. Using skills of deep analysis, listening and responding. Working with legal, financial, engineering and expert teams.
Working with associates and experts to develop thorough, practical, visionary and focused plans, delivered with plain language and easily activated implementation.
Shaping business advocacy, investor relations, member and employee relations through realistic, consistent, and determined communications.
Developing plans and advice to address business growth, revenue, crises, reputation, ratification, engagement, operations and start-ups.
Preparing overarching long-term plans, for multiple audiences, with multiple objectives, developed to allow for separate targeted programs and campaigns, defining tools and tactics, schedules, stakeholder maps, and budgets and measurements.
Managing statements and key messages to media through careful choreography of news conferences, media access, interviews, site tours, and scrums. Developing speaking notes, releases, backgrounders and media updates. Measuring through monitoring and analysis of coverage.
Conducting primary and secondary research – stakeholder interviews, environmental scans, surveys, and extensive literature research.
Motivating talented creative and production artists and suppliers, through development of clear objectives detailed in creative and project briefs, outlines and timelines, with parameters for production specifications. Applying sensitive, practical, balanced, measured, timely and focused feedback until best results are achieved for web sites, newsletters, presentations, Social media activities and more.